This last weekend, His Royal Highness of Hip-Hop headlined Cochella 2010. 40 years old, alive and “puttin’ it down.” Why does he deserve the royal title? Because hip-hop died a while back…but Jay-Z lives on. Let me explain…
Nas’s album could not have come at a better time: It was 2006 and hip-hop WAS dead. The cover of the album said it all: Nas, dressed in all black, behind him an armageddon of clouds and crows, ready to drop a grey rose onto the grave of music.
Most of Nas’ complaints had to do with the meaninglessness of modern rap…the crunk, the bling, the hos and the blatantly absent poetry. When Biggie and Tupac lyricized their new-found riches, there seemed to be real meaning brewing underneath- a passion, expressed in service of a higher purpose than just the physical dollar bills and groupies. Or, at the very least, each more superficial hit on sex, drugs and b*&tches was always balanced out by an incredibly deep, almost spiritual, track on the same album. (The same man who wrote “How Do You Want It?” also wrote “Keep Your Head Up" to women.) Oh, yeah, and the tunes sampled were better too.
Only problem is by 2006 Tupac and Biggie were gone and their posthumous releases had dried up. Every other rap star seemed short of adding any meaning to their quick, catchy radio hits. Nelly could never catch up with the legacy that T & B left because even though there were traces of something fresh and (sometimes even) deep in "Country Grammer," he definitely swung into pure bling and "pimp juice" with his next record. (Don't get me wrong, I love Nelly's tunes to dance to or keep awake in my car...just not so much for aural inspiration.) Nas told MTV: “If we don't change, we gonna disappear like Rome.” But “Rome” had already fallen.
Fast forward to 2010 and Jay-Z’s The Blueprint 3, which has everything that today’s albums don’t: Good mixes, meaning AND sales (which in this era of downloads is a considerable accomplishment). Kingdom Come, released around the same time as Nas’ Hip-Hop is Dead, already suggested someone might outlive the plague of shallow rap. But this year, Jay-Z didn’t just survive, he conquered. Hits like D.O.A., Empire State of Mind and Young Forever prove the man’s invincible to any mediocrity in the music industry right now. The words speak, they actually garner feelings. You want to keep listening to the tracks over and over again, so you can decipher all the wisdoms on youth, a city of inspiration and the state of the music industry. He is indeed the King.
By the way, my vote for the line of kings is Elvis, Michael Jackson & Jay-Z….and Madonna as Queen….with Beyonce hot on her tail. Oh, yes, and the latter just happens to be Jay-Z’s wife. So, yes, hip-hop may be dead but Jay definitely isn’t.
Long Live The King!